Non-bias

The non-bias rule is specifically formulated to ensure objectivity and ensure holistic, measurable outcomes.

Central to this is ensuring a level playing field, so that "pushers"* can become "innovation champions".

Much like an effective multi-level marketing scheme, it is essential for as many "pushers" to join the ranks of innovation champions as possible. This will facilitate adoption and reduce the A:R ratio to a level where innovation can be adopted culturally in the relevant organisation. (Crumb: 2017)

Accordingly, care should be taken in constructing any A:R questionnaire to ensure that potential "pushers" are not disincentivised by the questions posed. To do so would be to affect the baseline and produce false data.

* Pushers are also known as "primary movers".

For more see: The bias rule.

Next: The A:R ratio.